Search engine optimization has been a hot topic with online marketers for a long time. However, image optimization seems to have taken a backseat even though images are considered to be vital in an online search environment and can often mean the difference between success and failure in attracting traffic and generating conversions. Some useful image optimization tips from a professional SEO practitioner:
Ensure That the Images Used Are Unique and Relevant to the Page
Since it is human nature to look and assess the quality and relevance of images before the accompanying text is read, it is vital to select images that are compelling. However, it’s equally important for the images to be unique and relevant to the context as otherwise, users will tend to dismiss the page as being inappropriate. For best effect, choose images that are not only original but also with an appeal to the emotions of the user. Depending on the context, the images can be product shots or shots that capture its usage or user satisfaction. Never make the mistake of using stock photographs as most people would have seen them many times before and will tend to dismiss your page as being a copycat.
Use the Best Possible Quality of Images
Remember, the main purpose of using images on your website is to attract the attention of users. Pictures that are of poor quality or badly formatted will repulse users and may even appear to be distorted on mobile screens. According to tayloright.com, an SEO agency of repute, the best results are generally obtained with photographs in the JPEG file format, though many web developers are seen to prefer PNG files nowadays due to the smaller file sizes possible without losing the detail. Even though GIFS may appear to be attractive, they should be used selectively as their file sizes are typically much larger.
Reduce the Image File Size
Even though the speed of the Internet access has been growing by leaps and bounds in recent years, the page loading times remain as vital as ever due to user expectations growing at the same rate. Large images may slow down the page loading speed, especially on mobile phones. With the user on the go even more impatient, slow loading sites are invariably abandoned if they do not load fully in 2-5 seconds. In this context, using smaller but high-resolution images with the option of being able to view enlarged versions is a smarter tactic. SEO practitioners can use a large number of tools that are freely available online to resize images for better SEO.
Recognizing the importance of image optimization is vital. Apart from the tips discussed earlier, better SEO can be achieved by organizing images in a way that’s pertinent to the user requirement or expectations, however, a prudent approach to selecting the actual number of images should be taken as otherwise the page loading will again be hampered. Be sure to include image captions as well as Alt Text to help search engines index your site better.
Author Bio: Karen Anthony is a Social Media Expert. She loves to share her creative knowledge of social media with her clients & friends. She is passionate about trendy gadgets.