A recent study of Do My Easy has found that A website designed, structured and programmed taking into account the conditions that influence the search engine positioning will achieve a much better position for all the terms related to its contents than one optimized later. Identifying the searches most used by future users of the website, for example, is very useful for planning the information architecture, the structure of its pages, the writing of metadata.
Likewise, the decision to use one or another programming technology, content manager, etc. It has repercussions on the future positioning of the website that is worth knowing and evaluating from the first moment.
It is easier to manage than an off line trade
In addition to reducing fixed and variable costs considerably, you can manage it much more easily and from any part of the world: Your physical presence in your business will not be necessary since you will be able to work in it from anywhere with an internet connection. You must emphasize ingenerating brand value, have a good image, create trustworthy links with customers, have a good and fast customer service, and offer an optimal shipping logistics service, either owned or outsourced, where bottlenecks do not exist.
- Your customer is the world:
With a conventional store your field of action is limited by where the store is physically. However, when you have an online store your market goes from being your neighbourhood or your city to the whole world. Geographical boundaries cease to exist and you can offer your products to those people who are interested in it, regardless of where they are located. You just need to do a good market research and so you can find the online trading segment that you are most interested in.
- Eliminate schedules:
In an establishment on the street you need to stick to a schedule set by the government of your city or by your physical capacity. On the other hand, in an online store the customer can access it at any time of the day. It allows you to sell your products 24 hours a day, 365 days a year.
- It allows you to eliminate stocks:
In a conventional business you need to have a small store where you keep a certain amount of products in case it is necessary at a certain time. In an online business, however, You do not need to have stock since you can work on sold order. That is, offers the products on your website, and once the customer has purchased and paid via the web, you make the order to your supplier and send it to your distributor. You only need a good agreement with trusted suppliers and distributors.
- You can meet customers, their tastes, consumer habits:
One of the greatest advantages offered by online commerce is that it allows you to control your customers at all times : what your customers are doing, who they are, what they are called, where they are from, what they usually buy, what they like, how many times they enter your website, what is the average of purchases they make, etc.
This information of consumption habits helps you understand your customers and therefore improve your website, your products, your services, etc.
- It allows you to make personalized cross-sales:
Thanks to the information that we can extract from the data provided by the analysis of an online business, we can anticipate the needs of our Essay Writing Service UK customers and offer them those products in which they may be interested. For example, if we have a clothing and accessories business online, and we have a client who has bought us some shoes, she will surely be interested in buying a matching bag or a dress that combines perfectly. In this way, in addition to facilitating the purchase and navigation to the client, he is satisfied because we have offered him what he needed.
- You can improve the quality-price ratio:
How to have an e-commerce store allows you to reduce considerably the costs that you would have in a store in the offline world, you can offer the products at a lower price, so you add extra value at your service offering the same quality at a lower price.
How the initial investment is reduced, the fixed and variable costs are lower and your potential audience is wider, you have the possibility of recovering the investment much earlier than in a conventional business.
- It allows reducing advertising expenses:
If we have an attractive website and we offer good customer service, good products and good services, we will be able to satisfy the needs of our customers and build loyalty. And thanks to the rise of social networks and e-mail, it will be easier to encourage buzz marketing, that is, that our clients recommend their family and friendsand convert them into possible clients of ours without having invested a single euro in advertising.
The truth is that the advantages and opportunities that an online business can offer us are many and varied. Although having an online business does not mean that we give up conventional business. In many occasions, the best option is to complement the traditional business at street level with the online business, since then, in addition to the advantages that we have already mentioned, the web page (provided it is a beautiful, practical and well scheduled) the web will serve to promote the traditional business.